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Research papers

Using research in evaluating joint venture activity

Significant coverage of the dramatic events in Eastern Europe and the Soviet Union has elevated the interest in doing business in these areas on the part of business people, government officials, and consumers alike. The importance of this activity...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Janos Vecsenyi, Robert D. Hisrich, Andrew C. Gross
September 1, 1990
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Citation

Vecsenyi, Hisrich and Gross (1990a, September 01). Using research in evaluating joint venture activity. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/using-research-in-evaluating-joint-venture-activity